Aviation and the Creative Economy Forge a Strategic Partnership
In a significant move to propel national economic growth, Minister of Creative Economy, Teuku Riefky, has declared that the aviation sector has immense potential to foster a sustainable and competitive creative industry. This bold statement comes on the heels of a strengthened collaboration between the Ministry and key players in the air transportation industry, an alliance formalized through a Memorandum of Understanding (MoU) at the 2025 Heli Expo Asia (HEXIA). Minister Riefky believes this partnership will serve as a foundational step, providing the necessary infrastructure to accelerate the expansion of the national creative economy. By building this vital bridge between two seemingly disparate sectors, the government aims to establish the creative economy as a powerful new engine for nationwide economic development. The Minister underscored how the local air transportation industry’s involvement could position Indonesia as a global center for innovation and investment, particularly as the nation’s rich intellectual property is increasingly showcased at high-profile events. This strategic alliance is designed to unlock new opportunities and ensure that Indonesia’s creative output is both globally competitive and sustainable in the long run.
Building an Ecosystem of Innovation and Human Capital
The memorandum signed between the Ministry of Creative Economy and Whitesky Group, a local business leader, outlines a comprehensive plan to transform Indonesia into a hub of innovation for air transportation and the creative economy. The agreement covers a wide range of collaborative activities, including the exchange of critical data and information, joint research initiatives to inform creative economy policy, and the execution of combined projects both at home and abroad. A key focus of the partnership is the development and protection of intellectual property, a cornerstone for the long-term success of the creative sector. Furthermore, the collaboration will facilitate crucial funding and financing support, enable the utilization of each party’s assets and infrastructure for creative development, and enhance human resource capabilities through targeted training and skill-building programs. According to Whitesky Group CEO Denon Prawiraatmadja, the 2025 HEXIA event itself was designed to be more than just a trade convention; it was a dynamic platform for inspiration, offering workshops, business meetings, and digital competency competitions to engage the younger generation, including students and creative communities. This approach is intended to build a stronger, more competitive ecosystem that benefits both the aviation and creative industries.
Driving a Stronger, More Competitive National Economy
This strategic collaboration represents a forward-looking effort to diversify Indonesia’s economy and ensure its future prosperity is not dependent on traditional sectors alone. The fusion of the aviation industry’s connectivity and efficiency with the creative economy’s innovative spirit and global appeal is a powerful combination. By proactively fostering an environment where local air transportation actors can engage directly with artists and creative communities, the initiative brings these sectors closer to the public while simultaneously paving the way for international recognition. This approach is expected to unlock new value streams, create novel career paths for young professionals, and cultivate a culture of innovation that will permeate the national economy. As Indonesia seeks to strengthen its position on the global stage, leveraging its unique intellectual property and creative talent becomes paramount. The collaboration, championed by Minister Riefky, serves as a testament to the government’s commitment to building a resilient and dynamic economic model for the future, one where creativity is recognized as a key driver of sustainable growth and global competitiveness.
