F88 Makes Landmark Debut on UPCoM Exchange
F88 Investment Joint Stock Company has officially made history in the Vietnamese financial market by listing over 8.26 million shares for trading on the UPCoM platform as of August 8. The company’s shares immediately commanded the highest market value on its first day, with a reference price of VND634,900 per share, a valuation that positions it ahead of all other listed companies across Việt Nam’s three stock exchanges. This significant milestone marks a new and important chapter for the company, as it demonstrates a clear commitment to standardizing its corporate governance and accessing the domestic capital market, a move that is expected to attract more institutional and retail investors seeking exposure to a novel industry. The successful public debut is a testament to the company’s growth and financial position in a dynamic market.
Setting a New Standard for Alternative Finance
This landmark event represents a first for the alternative finance sector in Việt Nam, as no other pawnbroking enterprise has previously become publicly traded. By doing so, F88 is setting a new benchmark for transparency within an industry that has long faced negative perceptions and significant challenges in accessing mainstream capital. According to the company’s chairman, this strategic move is not merely a formality but a crucial step toward enhancing its long-term financial stability and supporting ambitious business goals. The listing effectively provides a framework for other players in the sector to follow, potentially leading to a more regulated and trusted environment for alternative financial services in the future. This move by F88 also signals a growing maturity in the Vietnamese capital market, which is now more receptive to diverse business models.
Ambitious Growth and Digital Transformation
The public listing follows a period of impressive financial growth for the company, which posted a pre-tax profit of VND321 billion in the first half of 2025, a figure that more than triples its earnings from the same period last year. Building on this momentum, F88 has set a highly ambitious revenue growth target of 33% for the full year of 2025. Alongside its strong financial performance, the company is aggressively pursuing an expansion and modernization strategy. With a current network of 888 stores, it aims to expand its physical footprint to 1,000 transaction points by 2026. At the same time, it is rapidly pushing a digital transformation agenda to ensure that 80% of all transactions are conducted digitally by the same year, reflecting a dual-pronged approach to growth that combines physical presence with technological innovation to reach a broader customer base.
