Pangan Nusa Expo Breaks Records with Rp161.2 Billion in Transactions
Indonesia’s Pangan Nusa Expo 2025 concluded with a monumental achievement, generating potential transactions valued at Rp161.2 billion (approximately US$9.7 million), marking the highest figure recorded since the food exhibition’s inception in 2006. Trade Minister Budi Santoso celebrated this significant milestone on Sunday, stating that this record achievement clearly demonstrates the robust and growing interest in Indonesia’s diverse local food products from both the domestic and international markets. This impressive total figure is a compilation of several successful activities, including potential business-matching deals established between participating micro, small, and medium enterprises (MSMEs) and various buyers, initial agreements secured for overseas culinary expansion, and considerable direct sales generated throughout the four-day expo. The high transaction value underscores the effectiveness of platforms like the Pangan Nusa Expo in bridging the gap between local producers and global consumers, effectively positioning Indonesian cuisine and food products for broader international exposure and securing vital export opportunities for small and medium businesses ready to scale up their operations and enter new global supply chains.
Overseas Expansion Drives Majority of Record Transactions
The breakdown of the potential transaction figure reveals that potential memorandum of understanding (MoU) agreements for overseas culinary expansion represented the overwhelming majority of the value, accounting for a massive Rp121.2 billion. This component of the total was driven by strong interest from international buyers and investors hailing from key countries including the Netherlands, Malaysia, Italy, Australia, Singapore, and Taiwan, highlighting the global appeal and readiness of Indonesian culinary concepts. Furthermore, business-matching transactions forged between local food MSMEs and major modern retailers contributed a solid Rp37.6 billion to the final figure, demonstrating the growing synergy between small-scale producers and large domestic distribution networks. Direct purchases made by the more than 38,000 visitors who attended the four-day exhibition added a commendable Rp2.36 billion. Minister Santoso specifically noted that the expo was highly successful in connecting over 70 food MSMEs with modern retail businesses, and the robust participation of these large retailers proved instrumental in boosting the overall transaction value achieved at the Pangan Nusa Expo.
Strong Public Enthusiasm and Connecting Local Producers to Retailers
The success of the Pangan Nusa Expo 2025 was not solely confined to the large financial figures; it was also characterized by remarkable public and professional enthusiasm. Minister Santoso remarked that the excitement was palpable, attracting not only dedicated culinary lovers but also numerous food entrepreneurs from both Indonesia and abroad who were actively seeking out the nation’s best products. The strategic decision to facilitate dedicated business-matching sessions between food MSMEs and modern retailers proved to be a critical element of the event’s success. This direct connection offers local businesses an invaluable opportunity to scale up their production, meet the rigorous quality standards required by major retail chains, and ultimately secure stable, high-volume domestic sales. By attracting such a large and diverse audience, the Pangan Nusa Expo has firmly established itself as a premier marketplace for Indonesian food, serving as a powerful accelerator for local producers and a clear signal of the sector’s vibrant potential for future investment and expansion on the global stage.
