H.R. Owen Solidifies Luxury Presence with New Lamborghini Mayfair Showroom
Berjaya Group’s distinguished UK luxury car division, H.R. Owen, has recently marked a truly significant expansion.
They officially opened a spectacular new Lamborghini showroom right in the heart of London’s highly exclusive Mayfair district.
This impressive new location represents the company’s fifth franchised dealership for the iconic Italian supercar manufacturer.
It’s an expansion that further and firmly cements H.R. Owen’s unwavering commitment to dominating the high-end luxury automotive segment throughout the United Kingdom.
The official opening ceremony itself was designated as a high-profile event, honored by the esteemed presence of Automobili Lamborghini president and CEO Stephan Winkelmann.
A host of other distinguished guests from the corporate world also attended.
These influential attendees notably included Berjaya founder Tan Sri Vincent Tan and Datuk Seri Robin Tan, clearly showcasing the robust corporate support and financial backing for this key strategic expansion.
H.R. Owen managing director Ken Choo also played a prominent and essential role in the official inauguration proceedings.
Strategically situated in one of the most affluent and highly sought-after areas of central London, the new facility is significantly distinguished by featuring Europe’s largest Ad Personam lounge.
This dedicated and highly exclusive space offers Lamborghini clients an unparalleled and immersive level of bespoke customisation options.
It provides privileged access to an almost unlimited array of colour palettes, unique materials, and finish combinations, allowing clients to meticulously personalize their high-performance vehicles. This caters directly to the unique, bespoke demands of London’s most elite clientele.
Long-Term Commitment Fuels Strategic Market Growth in the UK
The strategic relationship that H.R. Owen maintains with the iconic Italian marque is not a new venture but is built upon a long and notably successful history.
The company has proudly represented the high-performance brand for over two and a half decades in the British market.
Managing director Ken Choo took the opportunity to emphasize the company’s profound and enduring commitment to Lamborghini, noting the significant and instrumental role H.R. Owen has continually played in fostering the brand’s substantial market growth throughout the entire United Kingdom.
This dedication extends far beyond the point of mere vehicle sales, as the company has also been instrumental in actively establishing a robust, specialized, and comprehensive aftersales infrastructure meticulously designed to provide world-class support for its discerning and highly valued clientele across their entire ownership experience.
The official opening of the new Mayfair showroom is explicitly identified as a key part of the strategic plan to further build the brand’s presence in the critical London market.
The company deliberately placed it at one of the city’s most prestigious and exclusive luxury retail addresses.
The new, state-of-the-art location provides an ideal, high-visibility showcase for Lamborghini’s latest groundbreaking and technologically advanced models.
A number of these were prominently on display during the grand launch event.
These exclusive models included the rare ‘few-off’ Fenomeno, the newly introduced V8 hybrid Temerario, the flagship V12 HPEV Revuelto, and the highly successful hybrid Urus SE SUV. These collectively demonstrate the remarkable breadth and future focus of the current Berjaya-represented luxury portfolio.
Berjaya Group’s Diverse Portfolio Reinforces Luxury Automotive Dominance
This strategic and highly visible move to expand the Lamborghini franchise fundamentally highlights the broader, long-term ambitions of the Berjaya Group within the highly profitable and specialized luxury automotive retail sector across Europe.
H.R. Owen, which was strategically acquired by the Malaysian conglomerate Berjaya Group back in 2016, serves as a central cornerstone of this successful strategy.
It is widely recognized globally as one of the world’s premier luxury motor retailers, setting benchmarks for service and expertise.
The company maintains an impressive and powerful portfolio that includes franchised dealerships for some of the most prestigious and coveted names in the entire industry.
This encompasses brands such as Bugatti, Rolls-Royce, Bentley, Aston Martin, Ferrari, and Maserati.
This diverse and comprehensive representation of top-tier brands allows Berjaya to effectively cater to the entire ultra-high-net-worth segment of the market with exceptionally comprehensive offerings.
This ranges from bespoke, tailored sales consultations to specialized and meticulous aftercare services.
The introduction of this new London location not only substantially boosts the visibility and market cachet of the Lamborghini brand but also powerfully reinforces H.R. Owen’s standing as a dominant and irreplaceable force in the fiercely competitive UK luxury car market. This ongoing, significant investment by Berjaya Group demonstrates a clear, unshakeable commitment to long-term growth and sustained success within the specialized niche of high-end automotive retail, securing the company a prominent and highly defensible position in one of the world’s most critically important luxury markets.
