Financial Growth Driven by Iconic Brands
Multi Bintang Indonesia, the Heineken-owned brewing company, has reported a strong financial performance for the first half of 2025, demonstrating resilience amid ongoing global economic volatility. The company’s net revenue saw a notable 6% increase from the previous year, reaching Rp 1.47 trillion, while its gross profit also climbed 5% to Rp 867 billion. This robust growth was fueled by the sustained market leadership of its flagship brand, Bintang, which remains a dominant force in Indonesia’s beer market. Additionally, the premium segment showed exceptional vigor, with the Heineken brand recording double-digit gains, thanks in part to targeted marketing efforts. The company’s strategy of brand innovation also paid off, with new flavored variants such as Bintang Anggur Merah and Bintang Radler attracting a new consumer base and contributing to overall sales volume.
Digital Transformation and Environmental Commitment
Beyond its sales figures, Multi Bintang Indonesia has made significant strides in its long-term strategic initiatives, with a particular focus on digital transformation and sustainability. The brewer is advancing its “Digital Backbone” program, a global Heineken initiative designed to boost efficiency and productivity by integrating over 300 business processes with real-time analytics. The success of its e-commerce platform and modern order management systems has been a key highlight, expanding to most of the company’s distributors and generating substantial revenue and active users. On the environmental front, the company maintained its commitment to water stewardship by achieving a 100% water balance at its key facilities for the second consecutive year. Furthermore, it reported a 157% positive water-return rate in critical river basins, underscoring its proactive approach to resource management.
Strengthening Governance for Continued Growth
The company’s positive trajectory is also supported by changes in its corporate governance and a clear vision for the future. In a move to further align with Heineken’s global strategy, Multi Bintang appointed Rolando Saenz, a key figure from Heineken’s Asia-Pacific leadership, to its Board of Commissioners. This appointment reflects the company’s focus on leveraging expertise to navigate a dynamic market. As President Director Roland Bala stated, with a foundation built on strong performance, innovation, and unwavering sustainability efforts, the company is well-positioned for continued growth in an evolving market landscape. This forward-looking strategy emphasizes that the brewer is not resting on its laurels but is actively investing in the digital tools and leadership necessary to solidify its market position and ensure long-term, sustainable success.
