Charting a New Course for Thai Airways
Thai Airways International Public Company Limited (SET: THAI) has called for a mandatory, company-wide address by its CEO, Chai Eamsiri, marking a significant internal event for the national carrier.
The session, titled “TG Family Talk: Perspectives and Key Directions from the DD,” is scheduled for 11:00 a.m. on October 14, 2025, and will take place at the Auditorium on the 3rd Floor of Building 2 at the airline’s headquarters.
Stakeholders and industry observers are closely monitoring the CEO’s upcoming speech, viewing it as a crucial opportunity for management to signal its strategic direction ahead of a major shake-up: the appointment process for a new board of directors.
It is widely expected that the CEO will utilize this platform to clearly outline strategies aimed at unifying the internal staff and bolstering overall confidence within the organization, a necessary step that is also likely to positively influence investor sentiment towards the airline’s recovery efforts.
The importance of this address is magnified by recent market volatility, where shares of Thai Airways experienced a sharp tumble on Friday, October 10, closing at THB 10.90 after a 5.22% drop, on a high trading value of THB 1.66 billion, underscoring the market’s sensitivity to internal developments.
Addressing Investor Concerns Amidst Structural Changes
Beyond the internal address, CEO Chai Eamsiri is slated to deliver another high-profile speech at a major annual industry seminar titled “The Victory Investment of War: The Triumph of Investment Strategies,” which is set to be held at the Stock Exchange of Thailand (SET) on October 18.
This external engagement provides a critical opportunity for the CEO of Thai Airways to publicly articulate his vision for the company’s forward direction and to directly address pressing financial and governance issues important to investors and shareholders who are concerned about the carrier’s future stability.
The market decline preceding these events was fueled by concerns regarding potential state intervention in the impending selection of the new board, especially after a proposal surfaced calling for an urgent Annual General Meeting (AGM) to increase the number of directors from the current 11 to 15 members.
Permanent Secretary of the Ministry of Finance and current Chairman of the airline’s board, Lavaron Sangsnit, has defended this expansion, stating that increasing the board size is necessary to enable the proper establishment of key subcommittees crucial for effective governance.
He firmly affirmed that all sitting and future directors are experienced professionals committed to operating transparently and prioritizing the company’s best long-term interests.
The preparation for the 2025 AGM is proceeding strictly in accordance with public company law, ensuring that shareholders will have a transparent and fair process for nominating board candidates, a process designed to protect the company’s stability and shareholder rights.
Finalizing the New Board and Future Direction
The next pivotal date for the national flag carrier is Thursday, October 23, when the Thai Airways board is scheduled to convene to formally deliberate on the final makeup of the new board and ratify the agenda for the upcoming Annual General Meeting (AGM).
This board meeting is expected to provide definitive clarity on management’s immediate priorities and potential structural changes that may be implemented to support the next crucial phase of the carrier’s business recovery plan.
The current board is composed of 11 members, including key figures such as Mr. Lavaron Sangsnit, who serves as the chairman, Dr. Kulaya Tantitemit, Mr. Piyasvasti Amranand, Mr. Chansin Treenuchagron, and CEO Chai Eamsiri.
The forthcoming selection process is highly anticipated by market observers, who believe it will inevitably lead to structural adjustments within the organization.
These changes are widely viewed as essential steps to prepare the airline for its next phase of growth and to consolidate the successful restructuring efforts made to date, ensuring the long-term viability and competitiveness of Thai Airways in the complex global aviation market.
The composition of the new board is seen as a direct indicator of the strategic direction the airline will take post-restructuring.
